European Social Software
A Revolution for Communication? Implications and Challenges for Communication Management and PR
More than 400 communication experts from all over Europe participated in the second major study dealing with the way weblogs and social software are changing organizational practice.
The survey, co-ordinated by the European Public Relation Education and Research Association (Euprera), builds a comprehensive picture of the impacts imposed by weblogs, podcasts, RSS, video- and picture-sharing. Results have been presented at the EuroBlog 2007 Symposium in Ghent (Belgium) on March 16-18th, 2007